Gender Inequality in Media: Media preaches gender equality but doesn't practise it

"I can't even count the number of times my work has been undervalued as a woman in media," said a senior female member of a media organisation.
By: oneworldnewscom
DELHI, India - Sept. 7, 2021 - PRLog -- Media is one of the industries that hold the role of informing. Of educating. And it has been preaching gender equality for the longest. It is the one that raises questions when it comes to any case of gender inequality, gender-based violence etc comes. And while they work to essentially do their job of reporting and creating awareness for gender equality, are practising what they are preaching is the question. "I can't even count the number of times my work has been undervalued as a woman in media said a senior female member of a media organisation.

A study by Free Press writes – "Gender disparity is evident in the media business. Despite the fact that more women are studying and entering the journalism profession, they continue to encounter substantial hurdles to safety, support, and professional advancement, and they remain underrepresented in the industry. According to an IWMF survey, women makeup around one-third (35%) of the global media workforce and hold slightly more than a quarter (27%) of senior managerial roles. Women's journalism is frequently associated with "soft themes" such as health and social concerns. Meanwhile, males are more inclined to report on 'hard issues,' such as politics and economics, which are regarded more significant."

Besides this, the biases in which job is to be given to whom is another concern. Just like we see gender roles prevailing in the household, it's very evident to find gender roles prevailing in the media industry. Let's dissect them one by one.

Gender Selective Hiring

Have you heard of posts hiring 'CAMERAMAN'? Well, that's so very common in the industry. The media industry has been dominantly seen preferring technical positions of the industry to be covered by men. Although the word CAMERAMAN can have multiple alternatives like 'Cameraperson', 'Camera operator' or 'videographer' etc. But the industry has been in the habit of seeing camera work as a man's job. The same goes with sound designing, editing etc.

To advocate this here's a Linked In a post that is specifying gender for the position of Edition and Social Media Executive. The post is by NKN Media.


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