Gender Inequality in Media: Media preaches gender equality but doesn't practise it
"I can't even count the number of times my work has been undervalued as a woman in media," said a senior female member of a media organisation.
A study by Free Press writes – "Gender disparity is evident in the media business. Despite the fact that more women are studying and entering the journalism profession, they continue to encounter substantial hurdles to safety, support, and professional advancement, and they remain underrepresented in the industry. According to an IWMF survey, women makeup around one-third (35%) of the global media workforce and hold slightly more than a quarter (27%) of senior managerial roles. Women's journalism is frequently associated with "soft themes" such as health and social concerns. Meanwhile, males are more inclined to report on 'hard issues,' such as politics and economics, which are regarded more significant."
Besides this, the biases in which job is to be given to whom is another concern. Just like we see gender roles prevailing in the household, it's very evident to find gender roles prevailing in the media industry. Let's dissect them one by one.
Gender Selective Hiring
Have you heard of posts hiring 'CAMERAMAN'?
To advocate this here's a Linked In a post that is specifying gender for the position of Edition and Social Media Executive. The post is by NKN Media.