Audley Stephenson On How a Basketball Court Leads To Living a Bold Life
The National Basketball League in Canada grew out of the National Basketball Association lockout in 2011. It kept the interest in the sport alive and offered a place for athletes to play.
A major part of his passion for basketball stemmed from how it connects with the fans.
"If you're watching on TV, you saw facial expressions and reactions. The NBA did a really good job of selling personnel. It really gave you an opportunity to meet players and understand them… There was a connection."
Stephenson was able to get to know some of those players through his NBA podcast. His passion turned to help grow the sport in Canada. Of course, it doesn't hurt that the Toronto Raptors have elevated the sport's interest.
"In 2017, the National Basketball League board of directors appointed me the deputy commissioner of the league. Now I'm in an executive role and executive capacity, where the league that I started off as a volunteer, now I'm the vice president of basketball operations."
Stephenson punctuates that the NBL and its relationship with the fans is what will help grow the league. That and continuously building grassroots basketball in Canada.
For the full interview: https://www.youtube.com/
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