InfinityQS Honored for Marketing Campaign of the Year in the 2021 American Business Awards®
Initiative supporting the manufacturing community's response and recovery from COVID-19 garners InfinityQS a prestigious Bronze Stevie®
InfinityQS launched "Giving Back with Enact" in April 2020, as a direct response to the unprecedented operational challenges manufacturers faced at the outbreak of COVID-19. The campaign centered around a core offer for new clients—three month's free use of InfinityQS' Enact® Quality Management platform, no charge or commitment required. Manufacturers accepting the offer could thereby leverage Enact's cloud-native capabilities to deploy and configure remotely, empower remote training, and enable remote collaboration and decision making, all while upholding product quality during the pandemic.
To raise awareness for the offer, InfinityQS worked with long-time partners, digital marketing agency Refactored and public relations firm DPR Group, on a multichannel marketing campaign that included new website content, social media, Google paid search, and press coverage. In just under a month, they developed all necessary campaign pieces to educate manufacturers on the benefits of cloud-based quality management and position Enact as an immediate solution to disruptions from the pandemic. Messaging evolved over time to align with manufacturers' changing priorities—from response, to recovery, to resilience for the future.
As a result, InfinityQS has realized:
For more, visit http://www.infinityqs.com.