InfinityQS Honored for Marketing Campaign of the Year in the 2021 American Business Awards®

Initiative supporting the manufacturing community's response and recovery from COVID-19 garners InfinityQS a prestigious Bronze Stevie®
FAIRFAX, Va. - Aug. 30, 2021 - PRLog -- InfinityQS has won a Bronze Stevie® for "Marketing Campaign of the Year – Software & Apps" in the 19th Annual American Business Awards®. InfinityQS was honored for the success of "Giving Back With Enact®", an initiative to aid the manufacturing industry's recovery from COVID-19 that drove significant growth in new client and partner relationships for the quality solutions provider. This marks the InfinityQS' second recognition for standout marketing performance this year, following a Platinum win in the 2021 AVA Digital Awards.

InfinityQS launched "Giving Back with Enact" in April 2020, as a direct response to the unprecedented operational challenges manufacturers faced at the outbreak of COVID-19. The campaign centered around a core offer for new clients—three month's free use of InfinityQS' Enact® Quality Management platform, no charge or commitment required. Manufacturers accepting the offer could thereby leverage Enact's cloud-native capabilities to deploy and configure remotely, empower remote training, and enable remote collaboration and decision making, all while upholding product quality during the pandemic.

To raise awareness for the offer, InfinityQS worked with long-time partners, digital marketing agency Refactored and public relations firm DPR Group, on a multichannel marketing campaign that included new website content, social media, Google paid search, and press coverage. In just under a month, they developed all necessary campaign pieces to educate manufacturers on the benefits of cloud-based quality management and position Enact as an immediate solution to disruptions from the pandemic. Messaging evolved over time to align with manufacturers' changing priorities—from response, to recovery, to resilience for the future.

As a result, InfinityQS has realized:
  • A 266 percent increase in the number of new clients entering Enact Proofs of Concepts
  • A 100 percent increase in new partnerships for the InfinityQS Enact® Global Partner Program, as more channel resellers recognize Enact as a solution for building manufacturing resilience
  • The company's largest volume of cloud sales versus any previous year
  • The largest and most qualified sales pipeline it has ever experienced
Greg Matranga, Vice President of Global Marketing, InfinityQS, commented, "We are honored to be recognized with this esteemed Stevie® award for our marketing efforts. However, our true reward is knowing we are providing the manufacturing community with the digital tools and resources they need to successfully navigate today's complex, challenging, and constantly changing business environment. We're seeing more and more of our manufacturing clients optimistic toward the future, confident that solutions like Enact are helping them build greater resilience to succeed in the post-COVID world."

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Alexis Ellsworth
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