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New Study Projects Headworn AR Revenue to Reach $17.7 Billion by 2025
ARtillery Intelligence publishes its five-year outlook for headworn AR revenues.
By: ARtillry Intelligence, LLC
Enterprise spending holds a commanding revenue share today, eclipsing consumer spending by 100 to 1. This is driven by productivity gains in industrial settings, where AR's line-of-sight guidance boosts speed and reduces errors. Consumer AR meanwhile trails in revenue, as the technology isn't yet stylistically viable. But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple's projected market entrance.
"Apple's projected smart glasses could have a classic Apple 'halo effect' by boosting consumer awareness and demand for the emerging hardware category," said ARtillery Intelligence Chief Analyst Mike Boland. "Moreover, its V1 design target will be style and wearability versus graphical immersiveness;
In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Its $22 billion 10-year contract with the U.S. Army to supply battle-grade hololens units caused an inflection in 2021.
As is the case across the global economy, AR glasses revenues have been impacted in the COVID era. Given that the consumer AR glasses market is relatively small to begin with, its revenue has been minimally affected. Enterprise markets have conversely suffered to some degree due to recessionary spending and supply-chain impediments. However, enterprise AR use cases support COVID-era demand signals, thus offsetting declines.
"Certain flavors of enterprise AR like virtual assistance and guided maintenance align with remote work in some corporate and industrial settings," said Boland. "This could mean that COVID-pressured adoption in some fields engenders new enterprise habits that sustain into a post-COVID era of hybrid remote work."
Headworn AR Global Revenue Forecast, 2020-2025 is available to ARtillery PRO subscribers or standalone purchase, and more can be previewed at - https://artillry.co/
About ARtillery Intelligence
ARtillery Intelligence chronicles the evolution of spatial computing, otherwise known as AR and VR. Through writings and multimedia, it provides deep and analytical views into the industry's biggest players, opportunities and strategies. Products include the AR Insider publication and the ARtillery PRO research subscription. Research includes monthly narrative reports, market-sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault.
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