West Lane Partners, LLC Invests in Simply Organic Beauty
West Lane Capital Partners, LLC Expands Its Beauty and Wellness Portfolio Through Its Investment in Simply Organic Beauty
By: West Lane Partners, LLC
PALM HARBOR, Fla. - Aug. 25, 2021 - PRLog -- West Lane Capital Partners LLC ("West Lane"), a California based private equity firm, in partnership with J.P. Morgan Asset Management's Private Equity Group has acquired a majority interest in International Hair and Beauty Systems LLC DBA Simply Organic Beauty ("Simply Organic" or the "Company"). Scott Mitchell, the Company's founder, remains a significant shareholder in the Company and will continue to serve as Chief Executive Officer of the business and a member of its Board of Directors.
Simply Organic, based in Palm Harbor, Florida, is a leading developer and provider of luxury, professional-
Simply Organic's most recent success in its continually innovative, professional-
Simply Organic plans to continue to execute and expand on its current strategy. Mitchell said, "We could not have selected a more accretive growth partner in West Lane and the opportunity to work with other beauty brands within West Lane's portfolio including Blossom Beauty (www.BlossomBeauty.com) and the BodySpa Group (www.BodySpaSalons.com) represents an exciting and promising opportunity for partnership and growth."
Nick Sternberg, Managing Partner of West Lane, added: "We are very excited to partner with Scott and the entire Simply Organic team to continue growing the Company's platform into a larger, more comprehensive, and global ecosystem of brands, enthusiastic beauty professionals, and innovative technologies focusing on the ongoing success of independent beauty professionals and salons."
Simply Organic was represented by Capstone Partners in the transaction. Terms of the transaction were not disclosed.
West Lane Capital Partners, LLC based in Los Angeles, CA is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, West Lane are actively engaged partners across the strategy, operations and finance functions within its portfolio businesses.
Nick Sternberg – Managing Partner