Campbell Creative Named Official Creative Agency for the Delray Beach Open by VITACOST.com
Delray Beach-based Creative Agency will handle Branding, Marketing and Creative to Promote the 30th Anniversary of the ATP Tour Event
By: Campbell Creative
"As a lifelong tennis player and native to South Florida, it is an amazing opportunity to have my work life and decades of branding expertise overlap with my personal life in such a fun way," said Courtney Campbell, Owner & Creative Director at Campbell Creative. " My team and I are excited to help reposition the Delray Beach Open by VITACOST.com for its thirtieth anniversary and the years to come - reimagining what's possible for the brand for everything from the overall branding to courtside activations. Our end goal - to share the energy and passion of the open with as many people as we can!"
While being televised 50 hours live nationally on the Tennis Channel and internationally in more than 50 countries, the combined ATP 250 and ATP Champions Tour legends event welcomes 60,000-plus spectators annually alongside top-shelf food and beverage offerings, themed social happenings, corporate functions, amateur tennis events, parties, live music and art performances and more over the 10 days. Due to Covid-19 precautions, the 2021 Delray Beach Open by VITACOST.com was capped at 20 percent occupancy.
"Campbell Creative is a brilliant example of locally based national-level talent and we are thrilled to have an agency that understands the vibe of Delray Beach and the Open communicating that energy," said John Butler, Executive Director of the Delray Beach Open by VITACOST.com. "We're passionate about working with local businesses in Delray Beach and Palm Beach County when it comes to promoting and producing the event. We're eager for the agency's ability to both help reach and attract our local market and share the allure of our local market with travel markets."
2022 marks the thirtieth year of the Delray Beach Open by Vitacost.com. Tickets are now on sale. For more information, visit www.yellowtennisball.com.
About Campbell Creative
Campbell Creative is a branding and positioning agency made up of talented, skilled and experienced creatives and designers passionate about creating unique and memorable moments at every touchpoint. Learn more at www.CampbellCreative.com.
Melissa Perlman, BlueIvy Communications