Shree Launches a Raksha Bandhan Campaign across its Retail Stores

By: Shree
NEW DELHI - Aug. 19, 2021 - PRLog -- Shree, in an effort to celebrate the spirit of Raksha Bandhan has launched one of its most special and anticipated campaigns of the year. Raksha Bandhan is a festival of love, celebrated to commemorate the bond that sisters and brothers share with each other. Through its campaigns, Shree has always sought to revive the spirit of 'Indianness' in its purest form. This year the brand has taken a step forward and is all set to celebrate the festival of Raksha Bandhan, but in an unexpected style.

It has almost been 2 years since the world has been grappled with the COVID-19 pandemic, and in the wake of that, people have felt detached from each other. However, this year, Shree has undertaken a challenge. A challenge to revive and strengthen both existing and new bonds. Following all the necessary COVID-19 precautions, the brand is encouraging the tradition of tying a 'Rakhi' at its exclusive brand outlets and franchises spread across India. The store managers at different Shree stores will be required to tie a 'Rakhi' on the wrists of their customers. Through this, the brand is trying to lay the foundation for a strong relationship of trust with its customers.

The brand, through this Raksha Bandhan campaign is covertly promoting its 'Khushi Ke Sau Bahane' campaign as portrayed in the 'Rakhi' design. The idea behind the Raksha Bandhan campaign is to Strike nostalgia in the hearts of our customer by reminding them of their old school days when all girls were sisters, and all boys were brothers. To remind them of when teachers conduct Rakhi celebrations in the classrooms therein girls were supposed to tie a Rakhi to boys and regard them as their brother.

The brand is also working to create a buzz around the Raksha Bandhan campaign through social media. Through the social media campaign, Shree will try to spread cheer and festive vibes among its audience through a series of videos in which brothers and sisters will be shown celebrating the auspicious festival of Raksha Bandhan by tying Rakhi and exchanging gifts in the frame.

To help the people with their Raksha Bandhan shopping, Shree has also launched a Raksha Bandhan special offer on its website. Customers can now buy gorgeous apparel- Kurtas, Kurtis, ethnic sets and more at FLAT 599/- (

Explore Raksha Bandhan special Kurtas and Kurtis, along with styling tips and tricks here-



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