New Beauty Tech Startup, Olura, Raises $1M Series A

By: Olura
NASHVILLE, Tenn. - Aug. 17, 2021 - PRLog -- Nashville-born clean beauty tech brand, Olura, raised a Series A investment round of $1 million in August 2021, which it will use for its go-to-market efforts and build brand awareness.

Olura is founded by celebrity esthetician and former founding partner of Kate Somerville, Kyoko Getz, award-winning beauty tool designer, Shannon Britt, and NYC celebrity plastic surgeon, Dr. Shirley Madhere.

Bill and Jeffrey Smith, founders of Shipt, who sold their grocery delivery service for $550 million to Target in 2019, led the Series A. Local Nashville investors, Tina Hodges, Max Speyer, and Patrick Conroy helped round out the Series A funding to a total of $1 million.

Olura is a novel, subscription-based skincare system that addresses the issue that most beauty tools are abandoned after just a few tries.

Co-founder, Dr. Shirley Madhere says, "During the global shutdown it became woefully clear to me that as an advocate for microcurrent, microdermabrasion, and infusion technologies, it was important to figure out how to offer something that would help people benefit from these therapies via DIY."

Olura's initial offering, the Glow + Sculpt System (, differs from other beauty tech and skincare companies in three different ways:
  • The Eno™—a dual-sided patented device uses ultrasonic technology to gently exfoliate away dead cells, improve the appearance of facial contours and enhance the performance of your skincare products.
  • Facial regimen includes cleanical skincare products that are fully customizable with "boosters" that optimize for firming, brightening, hydrating, age management, and calming.
  • An individual skincare specialist is assigned to each subscriber, who creates a personalized skincare regimen and ensures that it evolves with their ever-changing needs.

During a time when people are more likely to think twice about stepping outside to get a treatment, Olura ('s system provides a high-touch, result-driven experience at home.

For more information, samples or hi-res images, please contact Aggie Burnett at

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