Advantages and Disadvantages of Bulk SMS

PUNE, India - July 30, 2021 - PRLog -- SMS marketing has become an inevitable part of any digital marketing campaign today, and is one of the most reliable marketing tool. However, like any digital marketing channel, Bulk SMS also has its share of pros and cons. Let's have a look at some.

Advantages

Delivery rate

Delivery rate is one of the most important USP of this marketing strategy. With a delivery rate of over 97%, your campaign can't fail.

Open rate

This is another big USP of this channel. SMS promotion gives you an open rate of more than 90% and is hence known to be a very effective way to engage customers.

Personalized SMS

This option helps you to make your SMS draft more personalized, and makes it very effective too.

Pricing

This digital media channel comes at a very low cost as com0ared to other channels. With the kind of outcome it gives, it wouldn't be an exaggeration to say that this marketing tool provides the highest ROI.

Disadvantages

Space Constraint

An SMS has a limitation on characters to be included. It therefore is a little challenging to put your brand message in such small space.

Read Receipts

A SMS does not tell you if it has been read. It will tell you once it's delivered, but unless you get to know how many of the messages have been read, it becomes hard to make relevant projections.

Regulations

You have to ensure that you follow the concerned regulations wisely. The same would also prevent your message from reaching to some numbers from your data.

Having said all that, this channel is very effective. Just that, you need to go with a reliable digital marketing company (https://www.nspiresoft.com/) such as Nspiresoft, which specializes in several aspects of brand building.