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Here Are The Best 6 Ad Audiences To Target On Facebook
Facebook advertising is one of the best ways to generate leads for your business, but it can also be one of the most expensive.
The only difference is that now ads are targeted to you based on your browsing history and interests rather than just running a large-scale advertisement in a particular area or region.
For Facebook Ads to work for your business, you have only two options;
We have different Facebook audiences to target to get more return on investment.
It's right to target;
Your audience is your everything, and it is essential to make sure that they understand what you are trying to say.
To find out who your target audience is, you must first identify a problem that needs solving.
In Facebook advertising, we have different types of audiences to target. In general, we have three main types of audience, namely;
FACEBOOK HOT AUDIENCE
Hot audiences are visitors who have recently visited your site. It can also be anyone who demonstrated high interest in your offer while on your online store or website. (e.g., an audience that added a product to the cart is a "HOT audience.")
FACEBOOK WARM AUDIENCE
A warm audience is familiar with your business. Warm audiences are those who have visited your website or anyone who connects with you online. It can be through social media channels or your E-mail list contact.
FACEBOOK COLD AUDIENCE
A cold audience is typically composed of people who have never seen your company, product, or service before but are interested in your business.
Facebook Look Alike Audience
Lookalike audiences are people who possess the same or similar characteristics as your existing audience.
Facebook Custom Audience
A Facebook Custom Audience is a group of people on Facebook that you define. You can create custom audiences from existing customer lists or upload a list of email addresses or phone numbers.
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