Leading choir rebrands for the future and announces online Festival of Choral Music

In a live statement now watched over 2,000 times, the Founder of The Self-Isolation Choir, Mark Strachan, has unveiled an innovative future vision for the choir, including a new name and the launch of an inaugural Festival of Choral Music.
ONLINE, U.K. - July 26, 2021 - PRLog -- The Self-Isolation Choir's name pointed heavily to the choir's origins. Born in March 2020 out of Mark's desire to bring people together to sing during the COVID-19 lockdown, the Choir captured the imagination of singers around the world. Its Messiah At Home project appealed to 3,600+ international singers and hit the headlines.

Mark's relentless enthusiasm and drive, combined with the expertise and dedication of Musical Director Ben England BEM, was a recipe for success. SIC has since attracted 10,000 global choristers, with a current core membership of 6,000+. It has delivered 37 courses to date, teaching and recording music from Bach to The Beatles, and producing ever more refined performances.

Donald Palumbo, Chorus Director of The Metropolitan Opera, described the choir's 'Messiah 2' performance as "jaw-droppingly accurate, beautiful and expressive", while Nigel Short, Artistic Director of Tenebrae Choir, cautioned that, "professional choirs had better watch out" upon hearing SIC's performance of Allegri's Miserere, and declared himself "gobsmacked" at its most recent concert of Russian Wonders.

It is clear that online choral singing, far from a pandemic phenomenon, has blossomed into a fully-fledged art-form. In his statement on 16 July, Mark spoke of how the convenience and value offered by online choirs provide the right conditions for the growth of this new way of singing. Mark's Statement is available at: https://www.youtube.com/watch?v=F_33YrQfQhU

Mark also announced the Choir's new name: SIC – Choir of the Earth. "SIC" as an affectionate nod to the choir's origins, and "Choir of the Earth" to reflect its global reach and commitment to environmentally-friendly singing.

In line with this environmentally-friendly ethos, Mark also announced the Choir's inaugural, online Festival of Choral Music. The Festival, celebrating the successes of the choir to date and marking its bright future, will take place from 1st–7th November 2021, featuring a different course director each day.

All have led projects with the Choir before, but will teach Festival-goers works previously learned under a different director, then conduct an online concert. The Festival will also feature discussions with pre-eminent professionals from various musical fields, plus a one-off 'Young SIC' session.

All are welcome at the Festival. The full programme and booking are available at: https://www.theselfisolationchoir.com/festival-of-choral-music. Sign up early to save, with a significant 56% discount for those who sign up to the whole Festival before 1st August.

Communications Manager, SIC - Choir of the Earth
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