GOLD COAST PR COUNCIL Announces Winners of 2021 Bernays Awards

BOCA RATON, Fla. - July 22, 2021 - PRLog -- (Boca Raton, Fla. – July 22, 2021) Melissa Perlman, president of the Gold Coast PR Council (GCPRC), South Florida's largest independent association of public relations, communications and marketing professionals, today announced this year's Bernays Award winners. GCPRC has given out these awards since 2005 honoring excellence in local public relations campaigns, marketing programs, and media coverage.

The honors were presented on July 20 at GCPRC's 16th annual Bernays Awards yesterday via Zoom with more than 40 virtual attendees. Honors were presented in 10 competitive categories, plus three special awards selected by the nonprofit organization's board of directors,

Only one award winner is announced in advance, GCPRC's prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year's recipient is Jorge Pesquera, President and CEO of Discover The Palm Beaches for showing outstanding leadership during the COVID-19 pandemic by aggressively promoting and protecting South Florida's critical tourism/hospitality industry.

Lisa De La Rionda, Director of Palm Beach County's Public Affairs Department, was named this year's PR Star for the superlative way in which she communicated "the county's public and media response to the COVID pandemic, the resultant downturn in business and tourism, even an unruly election year."

The Founders' Award went to GCPRC Treasurer Michael Turnbell for keeping the organization "solvent and viable during a truly difficult economic environment."

The winners of the 10 competitive Bernays Award categories are:

Nonprofit Project or Campaign - Small

Palm Tran

Go Glades Relaunch as a Dial-a-Ride Service

Nonprofit Project or Campaign – Large

T. Leroy Jefferson Medical Society

COVID-19 and Educating South Florida's Black & Brown Communities

Social Media Campaign – Nonprofit

Loggerhead Marine Life Center

Diving Into Ocean Conservation – Virtual Coastal Classroom

Crisis Communications

Food For The Poor

Food For The Poor Responds to Back-to-Back Hurricanes in Central America

Marketing Materials – Print, Internal, External

Labor Finders

Coffee, Tea or We

Marketing Materials – Digital/Video Internal, External

Multi-Media Works, Inc.

ParkFest Family Music Day 2020

(Viewable at

Special Event – Live or Virtual

Solid Waste Authority (SWA) of Palm Beach County

Celebrate America Recycles Day with the SWA

Social Media Campaign – For Profit

Boardroom PR

Empowering Survivors – Eisenberg and Baum

PR Campaign By a Small Company or Firm

Kaye Communications, Inc.

The New Way to Club™: Boca Lago Golf & Country Club

Media Contact:

Gary Schweikhart

GCPRC Co-Founder & Secretary

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