GOLD COAST PR COUNCIL Announces Winners of 2021 Bernays Awards
The honors were presented on July 20 at GCPRC's 16th annual Bernays Awards yesterday via Zoom with more than 40 virtual attendees. Honors were presented in 10 competitive categories, plus three special awards selected by the nonprofit organization's board of directors,
Only one award winner is announced in advance, GCPRC's prestigious Presidents Award, which is given to a person or organization for truly outstanding performance. This year's recipient is Jorge Pesquera, President and CEO of Discover The Palm Beaches for showing outstanding leadership during the COVID-19 pandemic by aggressively promoting and protecting South Florida's critical tourism/hospitality industry.
Lisa De La Rionda, Director of Palm Beach County's Public Affairs Department, was named this year's PR Star for the superlative way in which she communicated "the county's public and media response to the COVID pandemic, the resultant downturn in business and tourism, even an unruly election year."
The Founders' Award went to GCPRC Treasurer Michael Turnbell for keeping the organization "solvent and viable during a truly difficult economic environment."
The winners of the 10 competitive Bernays Award categories are:
Nonprofit Project or Campaign - Small
Go Glades Relaunch as a Dial-a-Ride Service
Nonprofit Project or Campaign – Large
T. Leroy Jefferson Medical Society
COVID-19 and Educating South Florida's Black & Brown Communities
Social Media Campaign – Nonprofit
Loggerhead Marine Life Center
Diving Into Ocean Conservation – Virtual Coastal Classroom
Food For The Poor
Food For The Poor Responds to Back-to-Back Hurricanes in Central America
Marketing Materials – Print, Internal, External
Coffee, Tea or We
Marketing Materials – Digital/Video Internal, External
Multi-Media Works, Inc.
ParkFest Family Music Day 2020
(Viewable at https://youtu.be/
Special Event – Live or Virtual
Solid Waste Authority (SWA) of Palm Beach County
Celebrate America Recycles Day with the SWA
Social Media Campaign – For Profit
Empowering Survivors – Eisenberg and Baum
PR Campaign By a Small Company or Firm
Kaye Communications, Inc.
The New Way to Club™: Boca Lago Golf & Country Club
GCPRC Co-Founder & Secretary