How Blackboard Created an Experiential Marketing Campaign With Glass Walled Display Trucks

Check out how Blackboard Blackboard conducted a three part out of home and experiential tour on our 14' Glass Walled Display Truck.
DALLAS - July 22, 2021 - PRLog -- Blackboard, the largest education technology and services company worldwide, asked Bulldog Mobile Billboards to conduct a unique, three part out of home and experiential tour on our 14' Glass Walled Display Truck. Also known as the Glass Cube Truck, we had the entire exterior, including glass walls, vinyl wrapped as a mobile billboard to drive from Sayreville, New Jersey to Youngstown, Ohio.

There, we switched from out of home (OOH) to experiential marketing mode as brand ambassadors met the truck for an activation to conduct a demonstration/distribution of company marketing materials on Youngstown State's campus. Students collected at the scene for hours.  From there, the truck was again driven as a mobile billboard  to Chicago where all window vinyl was removed to expose the interior build out. There, the truck became the cornerstone of Blackboard's trade show booth in McCormick Place at the four day Educase Annual Conference.  Featured in the convention center's trade show exhibit hall, conference delegates met inside the vehicle and watched a digital display promoting Blackboard's services each day.

From there the vehicle completed the 1,600 mile trip back in mobile billboard mode for a third time to continue spreading the message state to state. Mecca Design of Dallas, Texas completed the interior build out.

Experiential Marketing Creates a Positive Brand Image

Using experiential marketing will create a positive brand image for your company. Experiential marketing creates brand awareness and brand loyalty. Experiential marketing helps create customer relationships and connect with your audience in a positive way. Using our glass walled display trucks, companies can connect with their audiences on a more personal scale through this unique branding method. Having this genuine connection with your customers will create a positive brand image for your company.

Experiential Marketing's Return On Investment

Most individuals are more likely to engage with a brand if they are somewhere comfortable and where they want to be. Our glass walled display trucks are a great example of experiential marketing which can help engage your audience, create a positive impression, increase brand loyalty and awareness, generate leads and sales which all ultimately grows your business. Experiential marketing is a great way to take your company to the next level. Try our glass walled display trucks for your next marketing campaign and see your company grow!

If you have a message to spread state to state and want to use one of our glass walled display trucks as an extraordinary trade show booth, give Rod Collins a call at (214) 724-2729 or visit You will be glad you did!

Rod Collins
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