CIMdata Announces eBook on "Product Success in the Age of the Customer"

Product Lifecycle Management and Optimizing the Customer Experience
By: CIMdata
Product Success in the Age of the Customer - eBook
Product Success in the Age of the Customer - eBook
ANN ARBOR, Mich. - July 22, 2021 - PRLog -- CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces the publication of a new eBook that examines the importance of customer experience (CX) and how leveraging product lifecycle management (PLM) strategies and enabling solutions can help ensure superior CX.

According to Mr. Stan Przybylinski, CIMdata's Vice President, "In today's competitive business environment, getting and keeping customers is the name of the game. CIMdata sees business platforms as key to unifying the information technology (IT) landscape and helping provide the necessary customer focus across the lifecycle, spanning more than PLM enabling solutions. Product quality is more important than ever in an increasingly smart, connected world.  Companies are also looking to derive significant revenues from downstream field service and maintenance. PLM solutions and processes executed as part of a broader business platform can help leverage the value chain to make these plans a reality."

Adding to Mr. Przybylinski's comments, Mr. Ray Hein, co-founder and CEO, Propel, stated, "Manufacturers are increasingly moving toward the customer-first mindset and expect technological advancements to help bring a customer's voice to the forefront of product experiences. Enterprise collaboration involving customers is critical for product success, and PLM has a vital role to play."

Please download and read the complete eBook at

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