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11 Common Mistakes To Avoid When Creating A B2B Digital Marketing Plan
Gone are the days of print advertisements and door-to-door sales. It's all about online marketing now.
By: Sociallybuzz, Inc
#1 – Not understanding their digital marketing options
Before getting started on any campaigns, it's worth taking the time to research these and understand what each one is about.
#2 – Not asking the right questions
What are the digital marketing strategies that I should be using? This one could be a whole blog post on its own, but here's the short version: social media, email marketing, search engine optimization (SEO), content marketing, and digital advertising.
#3 – Not experimenting with different digital strategies
Don't be afraid to experiment!
#4 – Not using the right SEO strategy
If you want your business to be found by search engines, then make sure that you keep up with what your target audience is searching for, don't just use words like "software company" or "manufacture."
#5 – Not understanding their target audience
Every company should know its target audience. This is the key to any digital marketing campaign, whether organic or paid.
#6 – Not using analytics to measure the success of their digital marketing campaigns
#7 – Trying to do everything themself instead of outsourcing tasks or hiring a digital marketing expert to handle their marketing
Digital marketing agencies can be the best source of help for businesses looking to involve themselves in digital marketing.
#8 – Ignoring the importance of social media in digital marketing campaigns
The digital marketing channels for B2B companies are usually limited to email campaigns, pay-per-click ads, and content.
#9 – Thinking that they can't afford to invest in digital marketing because it's expensive
You might already be investing in other forms of marketing and research, but if you want to stay competitive, you really should invest in digital marketing.
#10 – Thinking that a website is enough for their business's online presence
To succeed with digital marketing, you need to think of your digital marketing strategy as a whole. A website is an important part, but it's not the only thing that matters.
#11 – Not keeping up to date with technology and industry Trends
To stay ahead of your competitors in digital marketing, make sure to keep yourself up-to-date on the latest tech and trends in your industry.