Major announcement to herald bright future for online choral singing

On Friday 16 July at 19:00 BST, The Self-Isolation Choir (SIC)'s Founder, Mark Strachan, will livestream a momentous statement about the vibrant and exciting future of online choral singing.
By: The Self-Isolation Choir
 
July 14, 2021 - PRLog -- During the pandemic, online choirs like SIC emerged, using technological innovation to provide harmony, distraction and friendship for those missing the experience of singing together in person.

With restrictions now beginning to ease, there is a misconception that online singing could be relegated to the annals of lockdown history. This Friday, Mark Strachan will put paid to such assumptions in a major announcement about the future of online singing in general, and SIC in particular. He explains:

"At SIC, whilst we are delighted to hear that, in many countries, face-to-face choirs can meet again in person, we want to be clear that we have absolutely no intention of shutting down and saying, "that's it - job done!"

Quite the reverse - we feel strongly that there are many and varied advantages of learning great music in this new, innovative way, and we intend to be here for the long-term.

We are seeing a shift in the way choral music is enjoyed. I shall explain why I believe online choral singing will become the dominant force in choral music within five years, and how SIC intends to be at the forefront as we rise to this challenge."

Mark's statement will also outline the future strategy of SIC for the next two years, including a rebrand fit for the future, and a very exciting announcement of a 2021 Festival of Choral Music.

SIC's singers recently flooded the choir with messages of support and concern following the UK government's announcement that in-person choirs will soon return. For many, SIC has been a revelation and a lifeline they have no intention of giving up. However, SIC is determined, not only to remain, but to grow and develop further, as Director of Music, Ben England BEM, explains:

"As more of us get vaccinated and countries allow their choirs to resume face-to-face rehearsals, we are approaching another period of change for the world of singing.

Together we have learned so much online, shared so many wonderful experiences, shed tears of joy and gratitude for and with each other - and now we look to the coming global changes with optimism and excitement. Our community is still growing and our plans for the next few years are about managing this transition from lockdown choir to fully-blown art form.

We are so looking forward to hearing from Mark Strachan on the future of our online choral community and the next steps on the global journey for SIC."

Join Mark at 19:00 BST on Friday 16 July: https://www.youtube.com/watch?v=F_33YrQfQhU



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