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Follow on Google News | Introducing Kismet: a Mobile-first advertising platform for brands and agenciesAfter technology investment and successful campaign pilots, industry leader Curate Mobile launches new standalone company that offers proprietary programmatic solutions
By: Kismet The new business is aimed specifically at advertising brands and agencies, and provides privacy-centric, mobile-first, fully transparent programmatic solutions. It addresses the opportunity in the industry to bridge the gap between performance marketing and branding through technology and the use of more detailed insights into the customer journey. In this way, they are able to provide greater yield and lifetime values to advertisers while remaining committed to consumer privacy. Further, with nearly 70% of global display advertising expected to be bought programmatically in 2021 and beyond, Kismet fills much-needed demand in the marketplace as mobile consumer usage continues to surge. After major investment in its proprietary, owned and operated technology, the team was able to perfect its programmatic solutions over the past year with a handful of select partners across verticals like Entertainment, Commerce and Gaming. Key details and market differentiators about Kismet include: * Privacy-centric, with radical transparency * SKAdNetwork- * Outcomes-focused offering dozens of targeting parameters, custom reporting and high- engagement creatives * Brand Safety and Guaranteed ROAS yields a truly safe, scalable solution for partners "The changes in our industry over the last year, especially with Apple's updates related to consumer privacy, have ushered in a period of necessary adaptation for mobile marketing professionals," The launch of Kismet comes on the heels of rapid growth by the team at Curate Mobile since 2015, having been named by the Financial Times and Globe and Mail as one of the fastest growing companies in Canada. About Kismet: Kismet is the newest launch by the team at Curate Mobile and is a standalone business operation. Kismet provides mobile-first, outcomes-based programmatic solutions to brands and advertisers leveraging its founding principles of transparency, brand safety and guaranteed ROAS. For more information, visit https://www.kismet.ai or email info@kismet.ai. End
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