Global Surfacing Brand Durasein Announces New Hires
These new hires will promote and support the skyrocketing materials brand
"We could not be more thrilled to welcome Mohamad, Frédéric, and Pam to the Durasein family," said Michael Bustin, Global Chief Growth Officer. "Two years ago, we embarked on a journey to shake up a sleepy category and create a fresh and exciting materials brand that would challenge the status quo. Since the activation of our brand, we've been focusing on building a global team and worldwide infrastructure that will position our company for tremendous growth within the next 3-5 years and beyond. The addition of these new and highly talented teammates will contribute to laying the foundation for our future success for many years to come."
Mohamad Shehab comes to Durasein with a wealth of experience in business development and a compelling capacity for product portfolio expansion, segment diversification, channel development, and sales transformation. Through his career Mohamad has occupied several high profile senior positions including Vice President of Sales & Marketing at Lafarge Cement. Shehab has been instrumental in expanding Durasein's international sales teams, strengthening strategies, and further fostering relationships with Durasein distributors. As an expert in formulating, implementing, reviewing, and updating strategies, Mohamad will also be instrumental in developing the company's network of brand partners across the globe while he serves as Global Sales Director.
Frédéric Ségrétinat joins the Durasein team as an authority in business development and commercial activities, having an extensive history in sales excellence and transformation for technical materials in B2B within the building and construction field. While living in Paris, Frédéric has developed key experiences and competencies in commercial performance, business and commercial strategies, operational execution through people and partners, and strategic negotiation with international key accounts. With Durasein, he will be promoting the brand as Business & Commercial Director for Europe, while fostering sales through an optimized Go-To-Market strategy. Driving the material's demand throughout the creative community, focusing on design decision-makers such as Architects and Designers.
Pam Dervarics brought her sales expertise to Durasein early 2021, accompanied by valuable experience in sales and leadership roles. As the previous Director of Specifications at Wurth Baer Supply Company, Pam knows the materials world like the back of her hand. Now she has taken on the role as Durasein's Specification Development Manager which includes all aspects of architecture and design in relation to solid surfaces. In addition to her role, she will be educating, consulting, and communicating with architects and designers about Durasein, while tracking all leads across the United States.
Durasein, a global leader in solid surfacing, produces products and materials that are composed of two-thirds natural minerals and one-third high-performance acrylic resin and pigments. This brand strives to help creators do their best work, and wants to assist with a free flow of creativity using their products. With distribution in over 55 countries, creativity runs through their core, driving the work they do every day. To learn more, visit: durasein.com