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Social Media Advertising 101: Best Advertising Platforms and Strategies in 2021
In social media advertising, marketers and business owners are curious about finding the best social media platform to spend their money.
Which social media platform is the best for social media advertising?
To answer this question, you need to uncover your target audience demographics, interest, and favorite social media platform.
Facebook is still the king here.
If you are targeting female demographics or women in the USA, use Pinterest. If you are interested in men, Twitter/Reddit is the right platform.
Do you prefer younger ages? Are TikTok and Snapchat the best option? Yea.
Assuming that your business aligns to Travel, Music, Food & Drink, Fashion, Movies, Health/Fitness, Technology, Skincare/Cosmetics, Sports, or the News niche. Instagram/Facebook will work for you.
Quora can work out for you in the tech niche, science, movies, food, and music as well.
Quora is also cheaper than Facebook Ad. So if you are on a low budget, Quora is where to get started.
Twitter is ideal for news, music and, sports niches.
Pinterest works well for E-commerce brands. However, TikTok, Snapchat and, Instagram perform well when it comes to video campaigns.
LinkedIn is ideal for professionals.
TIP: Find the platform that matches your target audience buyer persona and the platform they use often.
How do I get a better return on Ad spend?
The solution is to hire an experienced social media marketer to curate your social media advertising campaigns.
For more information, visit http://www.sociallybuzz.com.