DIGITAL DESIFEST 2021 presented by TD
The global music festival this year will be showcasing 40 artists across two days, including chart-topping South Asian musicians such as Avanti Nagral, Jonita Gandhi, Arjun, Kiran & Nivi, Kunal Pandit, Himani Kapoor, along with rising stars across Canada.
The theme for this year's festival is "ONE SONG," highlighting each artist's narrative about their journey and the one song they hold dear. Inspired by stories and experiences, DESIFEST aims to unite people through our common love for music, especially in the light of the pandemic hitting our industry. For local audiences, the festival takes the form of a virtual dinner and show, in partnership with Pumpkin Kart to bring a full-festival experience to its viewers.
"With a team of stellar digital programmers and producers, we are more than ready to engage and entertain this July," says Sathish Bala, CEO of DESIFEST. "Since April 2020, we have hosted over 400 showcases, gained over 1M in reach, and garnered an average of 500k in fan engagement, and will continue to do so going forward. The funding from our returning sponsor TD helps the DESIFEST team in unifying the South Asian artist community."
"TD is proud to return as Presenting Sponsor of DESIFEST in 2021. This virtual festival is an important way of keeping us connected through the celebration of South Asian arts and culture. I am thrilled that we can continue to showcase the incredible talents of these artists digitally." - Naki Osutei, Associate Vice President, Social Impact (Canada), Global Corporate Citizenship, TD Bank Group.
DESIFEST is a non-profit grassroots organization established in 2006 to foster and grow the large South Asian Arts Community in Toronto and Canada. The organization has helped unify the artist community, create awareness, and develop new showcase opportunities in Toronto, across Canada, and internationally. Since 2006, DESIFEST has hosted over 13 annual concerts at Yonge-Dundas Square and supported 500+ artists worldwide. The community has also raised 2M in funding for South Asian arts and has evolved to a larger online spectrum when the pandemic hit, with their Sofa Sessions that invited over 350+ artists across the world to perform and showcase their talent.