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7 Reasons Your Dental Practice Should Engage In Social Media
However, it has become so much more. Social media is now a powerful business tool that entrepreneurs can use to market their brand. Just about any business — your dental practice included — can engage in social media marketing and benefit from it. Here are seven reasons your dental practice should establish a presence on social media.
1. Increasing Brand Awareness
Social media platforms have billions of users. Facebook alone is used by nearly three billion people. Instagram is also a member of the billion-user club. Once you put your business on social media, you're getting the opportunity to make your brand more visible to as many people as possible. With your posts on social media, more people will be aware of your brand and will likely remember it when the time to undergo a dental procedure comes.
2. Attracting New Patients
When you're on social media, use it to post regularly about topics your target audience would want you to cover, namely, oral health and dentistry procedures.
Tips about the best type of toothpaste to use or reassuring people that dental procedures are safe will help you earn their trust, and they will likely keep your dental office in mind for their next dental visit. Your social media account is also an excellent place for you to post about promotional offers, from free consultations to discounts on selected services, all of which can draw in more people to your dental office.
3. Engaging With People
Social media platforms allow audiences to communicate directly with the owners of accounts, either via direct messaging or through the comments section. Your posts on social media are bound to get the attention of your audience. You can expect them to have questions related to the topic at hand, express their agreement with you, or even start an argument in some cases.
As much as possible, engage with your social media audience. Answer their queries, clarify things, or present counter arguments, and remember to be cordial and professional at all times.