OTBT Shoes Teams Up with Rainforest Trust to Protect Threatened Rainforests

Off The Beaten Track joins Rainforest Trust's Conservation Circle, pledging to protect threatened rainforests in Brazil and surrounding areas.
By: Consolidated Shoe Co.
 
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Rainforest Trust Conservation Circle Member
Rainforest Trust Conservation Circle Member
LYNCHBURG, Va. - July 6, 2021 - PRLog -- LYNCHBURG, VA, June 30-- Off The Beaten Track (OTBT), a leading women's travel-inspired fashion footwear brand, strengthens its commitment to sustainability with the announcement of a pledge to protect 600+ acres of rainforest this year through a partnership with Rainforest Trust, a conservation charity dedicated to protecting rainforests and tropical ecosystems.

OTBT's contributions are realized through its just-debuted Greener Sneakers sustainable sneaker collection. For each pair of Greener Sneakers sold on OTBTshoes.com, OTBT will protect one acre of rainforest by donating to Rainforest Trust's Conservation Action Fund.

Produced in Rio Grande do Sul, Brazil, each Greener Sneaker is made with sustainable materials, like naturally sourced rubber from Brazil, recycled plastics, and rice husks. During production, excess water from the leather tanning process is recycled back into the environment, which contributes to a circular economy.

"Because this collection is made in Brazil, it was crucial for us to find a partner with a mission there," said Carmen Glass, Key Account Manager and Analyst. "Sustainability is all about circularity, so we're completing a loop of impact that begins and ends in Brazil."

OTBT's partnership with Rainforest Trust comes on the heels of the brand's February 2021 announcement with parent company Consolidated Shoe Company to work toward a greener future via expanded ethical practices, sustainable material procurement, and waste and carbon footprint reduction.

To learn more about OTBT's sustainability efforts and to purchase shoes from the collection, visit otbtshoes.com/pages/sustainability.

About OTBT

Made for walking the road less traveled, OTBT shoes are the comfortable shoe of choice for restless wanderers. A global fashion footwear brand of casual shoes for women, OTBT is designed with the traveler in mind, and features high quality materials, earth-inspired leathers and great attention to detail. OTBT is not just a brand; it's a lifestyle. Go Off The Beaten Track.

About Rainforest Trust

Since 1988, Rainforest Trust has been safeguarding imperiled tropical habitats and saving endangered species by establishing protected areas in partnership with local organizations and communities. With its partners, Rainforest Trust has safeguarded more than 37 million acres of vital habitat across Latin America, Africa, Asia and the Pacific. Rainforest Trust is a nonprofit organization that relies upon the generous support of the public to successfully implement its important conservation action. The organization is proud of earning a 4-star rating from Charity Navigator. Learn more about the work of Rainforest Trust by visiting www.RainforestTrust.org

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Tags:Sustainability, Sustainable Fashion, Women S Fashion, Women S Footwear, Women`s sneakers
Industry:Fashion
Location:Lynchburg - Virginia - United States
Subject:Partnerships
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