Pheeta- Keeping The Tradition Alive Block By Block

JAIPUR, India - July 6, 2021 - PRLog -- Pheeta makes block printed suit sets for women which are loved by women all over the country.

Block printing is the process of printing patterns by wooden blocks engraved by hands.

Rajasthan has been well known for its block printing.

Although a time consuming and slow process, it's the intricate detailing and unique designs which makes it more special.

Block printing tells tales about local talents and imperfections which is the beauty of this craft.

The craft of block printing has seen its ups and downs but it has always come back stronger than before. With so many possibilities, it is a craft that needs to be cherished.

A labour intensive craft, it provides livelihood to people and gives a stage to artisans. The art however has been facing a lot of competition from the screen printing and textile industries.

Nevertheless, the future of block printing seems quite impressive with the rise of local and handmade products.

Pheeta aims to give our art a bright future and a place in the fashion industry that it so rightfully deserves!

For more visit: https://pheeta.in