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More Powerful Than Product Reviews!
By: Label Planet Ltd
Positive customer reviews are essential for online selling, particularly if they are high quality and have been collected over a few years. To stand out in competitive markets companies should consider having products customer-tested anonymously and independently.
This is how large companies with huge budgets fine tune their products, but this is not out of reach for smaller companies. It is just a question of finding a relevant independent organisation that deals with your demographic and offers product testing.
Label Planet Ltd have just had their name labelling product, Stikins®, product tested with Mumsnet.
The trial was independently organised by Mumsnet. 448 testers each received 60 free Stikins to evaluate and then gave their verdict publicly and privately to Mumsnet. The results gave a positive customer verdict of 98%.
Mumsnet Founder Justine Roberts says "The anonymity on Mumsnet means that our users' feedback in product tests is really candid. A highly recommended verdict from 98% of testers indicates that they were very impressed indeed."
David Worgan, MD of Label Planet, says "It is a superb way to have your product tested, but you have to have a really good product and the faith to allow independent testers the freedom to say whatever they want to your customer base."
98% of the 448 Mumsnet users who took part in an independent product trial in June would recommend Stikins to friends. This is a superb result from a highly savvy and discerning group of parents.
Combining durable personalisation with a versatile label, Stikins provide instant proof of ownership and stay firmly stuck and legible after more than 40 washes.
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