Mani Iyer Appointed CEO of Ideanomics Electric Tractor Subsidiary Solectrac

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NEW YORK - July 2, 2021 - PRLog -- Ideanomics announced that its subsidiary, Solectrac, has named Mani Iyer as CEO, positioning the company for manufacturing and distribution scale of its innovative electric tractors.

Iyer, a 28-year veteran of the agricultural and construction industries, specializes in the farm tractor category, and has served a wide variety of leadership positions in North America, South America, and Asia. Iyer's expertise includes international equipment sales and marketing, business strategy and development, channel development, supply chain management, product support and service, manufacturing, and quality assurance.

"As the world rapidly moves towards an electric-powered sustainable future, Solectrac is well-positioned for Mani to take the wheel and lead the team as they scale their operations and drive market share with truly inspiring product offerings," said Alf Poor, CEO of Ideanomics. "Solectrac is the future of sustainable agriculture, and I am confident in his ability to manage the company through rapid growth and expansion in the coming months as the farming and utility operation sectors transition to cleaner and more efficient equipment alternatives."

Prior to joining Ideanomics, Iyer served as president of LiuGong North America, and president and CEO of Mahindra Agriculture Americas, where he led the nearly unknown brand to a "top three" position in the North American market. His record of delivering distribution and supply chain innovation has earned him a reputation for proven results within the tractor industry and beyond.

"I am pleased and honored to accept this important new role with Solectrac as they continue to disrupt the tractor market and rapidly reshape the future of clean and sustainable agriculture with pioneering new electric tractor alternatives," said Iyer.

Solectrac is a wholly-owned subsidiary of Ideanomics and started as a family business. The company is located in Albion, CA, and was founded by Steve Heckeroth in 2012 to be North America's first manufacturer and distributor of quiet, zero-emission electric tractors. Heckeroth has dedicated his life to creating eco-friendly solutions that have a lasting impact in reducing our planet's reliance on non-renewable, environmentally damaging fossil fuels. Heckeroth led the search process for the new CEO and will serve as Chairman of the Board for Solectrac.

To learn more about Solectrac's mission to lead the transition to zero-emission regenerative agriculture, visit

For more information and news on other Ideanomics subsidiaries, please visit

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