How Digital Marketing Agencies are Changing Their Strategies After the Pandemic is Over?
explore here How Digital Marketing Agencies are Changing Their Strategies After the Pandemic is Over?
With the continuous Covid-19 lockdown from 2 years, businesses from almost every sector have been hit pretty hard. However, due to digital technology being used in digital marketing, digital marketing agencies got the necessary edge to scale their business even in lockdown and pandemic challenges.
Focusing on Brand Recognition
Before 2015, digital marketing was not widely known by the people and businesses due to which they were majorly focused on making money. In addition, the competition in digital marketing sector was also low due to low number of agencies. So, the agencies were more focused on making more money.
According to "Ravikant Saini"- Founder of Digiroads, A Jaipur based digital marketing agency– "People and other businesses tends to take services from a known brand instead of exploring new and young businesses. So, at Digiroads, we opted out for making Digiroads a Brand, rather to promote its services among the audience. It took some months but the changes are now visible, and we are getting more business as compared to our previous strategies."
Ranking for Small Search Volume Keywords
As per Narendra Rathore, Co-founder of Baheekhaata, "We recently launched our billing and inventory management software and we gave the advertising opportunity to an advertising agency in Delhi." Not disclosing the name of agency - He further added that "the agency is doing a good work. I wasn't sure about the agency whether they will be able to provide the value of money invested in their services. But within a week, our website started ranking on some keywords.
As the digital landscape keeps on changing, businesses and brand too need to opt for better strategies and tactics. They needs to understand the situations and must take the precautions accordingly. The businesses needs to also learn that social media is not just for profile creation rather it should be used for communicating and interacting with the audience at regular basis. Furthermore, the businesses irrespective of their sector and size must needs to understand that the pandemic is not going to completely change the current scenario but still the businesses needs to make proper and appropriate arrangements so as to position themselves in the market properly.
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