Hivessence Launches Environmentally Conscious Skincare and Supplement Brand
The startup retail brand aims to grow new health and beauty sales while raising money for honeybee research and awareness on the importance of pollinators.
Proceeds from each sale will go towards Arkearth.org, which works with other organizations striving to save honeybees and other pollinators in North America. "I came up with the idea during the Covid pandemic and after being laid off from a restaurant software company," said David M Burrows, founder and president of Hivessence. Hivessence is a combination of "Hive" and "Essence" related to bees being "the essence of life" through pollination and creating highly beneficial honey products as both a nutritious food, and topical use for health and healing.
A startup veteran, David has been involved with launching various concepts from his early days of working for Mark Cuban at broadcast.com and later at Yahoo, to video streaming platforms, IoT technology, and on-demand laundry services.
Officially launched in April of 2021, orders started coming in immediately. Some of the most popular have been the Herbal Eye Cream, Vitamin C Serum, Retinol Serums, charcoal masks, and wrinkle remover moisturizers. Popular supplements include Testosterone Support and formulas for memory, sleep, Keto, cleanse, and performance. Products are competitively priced from $22 for some moisturizers to $65 for serums. Hivessence partners with and acquires honey for its products from small producers and beekeepers in North Texas, Montana, Colorado, and Hawaii.
Every purchase is shipped in 100% recycled packaging, and includes a free packet of mixed Wildflower Seeds, so customers can plant and enjoy their own pollination garden. To emphasize the importance of pollinators further, every box includes a special individualized "thank you" note from one of the bees benefitting from the purchase.
In August, Hivessence will expand online sales through a new Amazon store. New brick and mortar sales will expand in select North Texas spas, specialty grocers, and boutiques. Videos featuring "how to" tips and actual users discussing their own skincare routines will be featured on the brand's Instagram, YouTube, and TikTok channels.
Several charities already selected to benefit from donations this year include Hives for Heroes Veterans program, Arista Bee Research, Bonton Farms, and Arkearth.
For information on becoming a retail distributor contact Hivessence. For information on qualifying for and requesting grant money related to pollination projects and research, contact Arkearth.