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Veteran Copywriter Offers Book Publicity Services For Authors
Angela Booth offers public relations (PR) services to support self-publishers as well as traditionally-published authors.
By: Angela Booth
Books are published only to vanish, with few if any sales. A new author's publishing venture, which began with confidence and high hopes, is crushed.
Publicity helps authors to become visible. It can be the first step in launching a new book. Angela believes it's essential today.
Book publicity a vital step in marketing, and essential to sell books today
Angela says: "No author can survive today without support. Bestsellers hire marketers. They also create street teams to promote books via word of mouth. New authors don't have the funds to do this."
In a recent blog post she offered four tips to help authors gain visibility for their books:
- Write at least one news release;
- Make friends with bloggers and influencers;
- Post to social media; and
- Use Amazon's Kindle pre-order service.
One new author stated that her first news release, although it wasn't picked up by traditional media outlets, offers on-going benefits. "That release is the most-visited page on my website. I expected the traffic to slow down, but after six months it's increased. I'm pleased, because site visitors click through to my book product page, so my press release triggers sales."
Press releases offer evergreen content, Angela reports
Large companies invest in brand journalism and newsrooms on their websites, Angela says. "Similarly, my clients who post publicity to their own website find that these pages get consistent traffic. That's not surprising. Readers want information about the authors they enjoy."
Experience shows that such evergreen content offers search engine optimization (SEO) benefits, leading to a site's improved rankings in search engines.
Learn more about Angela Booth's book marketing services here: https://www.angelaswritingclasses.com/
About Angela Booth
Veteran copywriter and author Angela Booth offers comprehensive marketing services at: https://www.angelabooth.com/