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Europe's Intramedullary Nail Market Hit with Decreasing Unit Sales, Pricing Pressures, and COVID-19
By: iData Research
According to iData's European Report for Orthopedic Trauma Devices, the market was initially estimated at just over €100 million in 2020. It, however, experienced a substantial decline in 2020, following the COVID-19 pandemic and restrictions associated with social distancing, resulting in fewer severe traumas. However, the market has yet to recover moving into 2021 and is expected to decrease to €97.8 million by 2026. This report includes unit sales, average selling prices, market drivers and limiters, competitive market share analysis, and more.
iData's analysis covers all five market segments in trauma, based on anatomy, including humeral, forearm, femoral, tibial, and ankle. Among these segments, only one is indicating growth over the forecast period, being products in the ankle segment. Overall, the ankle IM nail market is largely flat, though growing at a low rate, which is expected to continue over the forecast period. Prices are decreasing, as a result of high pricing pressure from tender competition. Unit sales are expected, however, to increase over the same period, due to the growing and aging European population.
"Competition within the intramedullary nail market is intense and places downward pressure on average selling prices.'' Says Dr. Kamran Zamanian, Senior Partner and CEO of iData Research, "Similarly, profit margins are squeezed as hospitals seek to reduce the number of vendors from the large available pool, further fueling competition on price."
Among the many competitors in this market, Stryker, Smith and Nephew, and DePuy Synthes are the leaders followed by Zimmer Biomet and B.Braun. Acumed, ITS implant, and Wright Medical are trailing by a substantial margin, pushing for a larger share of the global market.
To accurately estimate market shares, units sold, average selling prices, product segments, and brands as well as procedural volumes, iData Research uses its proprietary market and procedure databases, as well as hospital purchase order data to complement its primary and secondary research initiatives.
Follow the link below to download a Free Research Summary of the European Market Report for Orthopedic Trauma Devices including the Intramedullary Nail Market:
iData Research is an international consulting and market research firm dedicated to the medical device, dental, and pharmaceutical industries.