Digital Marketing Software Market Trends 2021 | Industry Growth, Share, Size and Forecast 2026

NEW CITY, N.Y. - June 24, 2021 - PRLog -- Digital marketing refers to the integration of numerous internet-based platforms and electronic media for promoting several brands, goods, and services. It uses instant messaging (IM), social media platforms, websites, and mobile applications to enhance consumer engagement. Digital marketing is usually conducted through a software that generates reports and analytics, creates landing pages, and performs other promotional activities. The software also helps in reaching the targeted audiences and building brand loyalty.

Market Trends

Rapid digitization across several industry verticals, along with the growing focus of several organizations on expanding their consumer reach, is bolstering the demand for digital marketing software. Additionally, increasing adoption of numerous digital marketing strategies by companies for analyzing consumer behavior and preferences is also driving the market growth.

List of Key Companies Covered in this Market Report:

• Act-On Software Inc.
• Adobe Inc.
• Hewlett Packard Enterprise Development LP
• HubSpot Inc.
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• com Inc.
• SAP SE
• SAS Institute Inc.

The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.

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Breakup by Solution:

• Customer Relationship Management (CRM)
• Email Marketing
• Social Media
• Search Marketing
• Content Management
• Marketing Automation
• Campaign Management
• Others

Breakup by Service:

• Professional Services
• Managed Services

Breakup by Deployment Type:

• On-Premise
• Cloud-Based

Breakup by Organization Size:

• Large Enterprises
• Small and Medium Enterprises (SMEs)

Breakup by End Use:

• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others

Breakup by Geography:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Key highlights of the report:

• Market Performance (2015-2020)
• Market Outlook (2021- 2026)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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