Product search engines: Marketing channels proven to help gain new customers

LONDON - June 23, 2021 - PRLog -- How can you bring new customers to your online store?

There are several ways to bring new visitors to your site. A proven method is of course PPC advertising, which works relatively straightforwardly. Simply put, merchants only have to pay for customers the ads bring them, at a predetermined price. Which search queries your ad displays, how your campaign looks, how much you pay per click, and many other parameters, are influenced simply by the correct campaign settings. The key is clarity, perfect targeting and the selection of suitable keywords.

Product search engines for both beginners and seasoned e-shops

A suitable (and less risky) alternative to bring new customers to your store are product search engines. Product search engines are one of the most successful conversion channels for e-commerce shops in Western Europe. Their principle is simple: they essentially act as a third party, displaying the products of several stores on their page. The customer clicks on a product of interest to them, and is directed immediately to the relevant retailer's site - where hopefully, they make a purchase, or at least spend time browsing the shop.

FAVI - A specialised home retail search engine

FAVI.co.uk specialises in the home & garden retail sector. We've already had huge success already in the European market: operating across 9 countries including the Czech Republic, Sweden, Italy, Slovakia and more. Across these countries, FAVI has over 24 million visits per month - so it's easy to see how valuable FAVI is in building our client's traffic. What's more - last year, the FAVI search engine brokered more than an incredible €150 million in purchases! For thousands of merchants, FAVI is an indispensable source of sales, as they wouldn't have found 2.5 million interested visitors to their site anywhere else.
As a client, FAVI is very user-friendly - you can track every click to your site in your own shop dashboard, and our dedicated team is always on hand to help with whatever you should need.

FAVI is great for the customer, too - our proven, reliable algorithm and sophisticated filtering makes it really simple for them to find exactly what they're looking for, every time. Our filtering options allow customers to search for furniture not only by price, but also by material, size, special features, shipping options, interior style, and many more. The site is user friendly, visually appealing, and also optimised for mobile shopping - vital for the new age of digital commerce. Wondering what all this looks like? You can visit UK FAVI here (https://favi.co.uk/).