MSM Appoints Suneetha Qureshi As President of Global Marketing Office (GMO)

KELOWNA, British Columbia - June 22, 2021 - PRLog -- (June 2021) Leading international education platform M Square Media (MSM) has announced the appointment of Suneetha Qureshi as President of MSM's Global Marketing Office (GMO), which builds global and in-country offices for partner institutions to increase their international enrollment.

As president of the MSM GMO segment, Qureshi will fortify its business development outreach globally, particularly in the face of MSM's foray in edtech-based recruitment via MSM Unify. She will preserve the premium, value-adding services provided to each GMO partner institution, including dedicated teams on the ground, agent management, lead generation and inquiry management, application pre-screening, and student and parent support through pioneering pre-departure briefing sessions.

Qureshi has more than 10 years of experience in the international education sector. She has a strong track record of successfully launching the representative offices in Asia and Africa of many North American and European HEIs, with key strengths in hiring, training, and developing dedicated in-country college and university client teams. While she lives in India, she has traveled extensively to Canada, US, China, and other countries for her work in international education and partnership building.

"I think it is this performance-based model that really draws partners to us in their goal of diversifying their campuses and building their brand globally. MSM is one of the few, if not the only, service providers that assure partner schools of enrollments without compromising the quality of student applications. With some much pressure around public institution funding, revenue creation, and post-pandemic crunch, MSM GMO's promise to deliver and exceed their targets attracts partner schools and draws them to our model," said Qureshi.

"Many of our partner schools didn't enjoy big recruitment budgets or the ability to establish themselves in a cut-throat environment. Years ago, a representative from a Toronto college even said in jest to me when he learned that we were the in-country office of a college north of Canada: 'Who would go there to study?' Now, nearly 200 Indian students study at the institution we boldly brought to such a competitive marketplace," she recalled.

Qureshi has also led MSM's extensive professional support services, including human resources, customer service, marketing and communications, and audit and compliance. Amid her hands-on approach to client relationships, Qureshi is a motivation supervisor promoting service excellence among MSM staff and taking the lead in developing robust standard operating procedures, audit systems and data analytics processes, and internal team engagement activities.

Headquartered in British Columbia in Canada, MSM has processed more than 50,000 applications and enabled thousands of student mobilities for its partners since 2012. It is present in 17 countries worldwide to provide leading-edge international recruitment, marketing, and business development solutions to partners in the UK, Europe, Canada, US, Australia, and New Zealand.
Tags:International Enrollment
Location:Kelowna - British Columbia - Canada
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