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New Study Projects Mobile AR Revenue to Reach $26 Billion by 2025
ARtillery Intelligence publishes five-year mobile AR outlook.
Enterprise productivity is the leading revenue category in 2021 ($3.12 billion), followed by AR ad placement ($1.98 billion) and consumer in-app purchases ($1.89 billion). The latter comes mostly from player spending in Pokémon Go. Ad placement will be the leading mobile AR revenue category by 2025 ($6.68 billion) as brands continue to recognize AR's ability to demonstrate products in visually immersive and conversion-boosting ways. AR commerce-enablement software will be driven by similar factors.
"Several of these mobile AR revenue categories represent what we call AR as a Service, which are SaaS-like AR offerings that enable companies to build AR experiences,"
As is the case across the global economy, mobile AR sub-sectors have been impacted unevenly by COVID-19. Given that software and digital products fared well in global lockdowns, the impact on mobile AR has been mostly positive. For example, consumer AR such as product visualization has inflected, while post-Covid hybrid work environments will compel enterprise remote-AR support.
"Covid-era dynamics will have a net-positive impact as sheltered-in entertainment, visually-enhanced shopping and socially-distanced productivity played to AR's strengths," said Boland. "This means that Covid-accelerated adoption and digital transformation over the past year have exposed the technology, thereby accelerating its longer-term sustained adoption. Mobile AR will have a key role in the post-Covid world"
Mobile AR Global Revenue Forecast, 2020-2025 is available to ARtillery PRO subscribers, and more can be previewed at https://artillry.co/
This report follows ARtillery Intelligence's separate examination of headworn AR and VR spending.
About ARtillery Intelligence
ARtillery Intelligence chronicles the evolution of spatial computing, otherwise known as AR and VR. Through writings and multimedia, it provides deep and analytical views into the industry's biggest players, opportunities and strategies. Products include the AR Insider publication and the ARtillery PRO research subscription. Research includes monthly narrative reports, market-sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault. Learn more at https://artillry.co/