National Pink Day June 23rd With The Women's Breast & Heart Initiative

Summer Breast Cancer Awareness with Fresco y Más and Other Partners Offering Early Detection Screenings and Prevention Education. MDC Freedom Tower and Miami Tower Light Up Pink. Join the Movement with #WBHIPinkDay to Help Change and Save Lives.
MIAMI - June 16, 2021 - PRLog -- The Women's Breast & Heart Initiative (WBHI)— a leader in disease prevention & early detection— reminds women on National Pink Day, June 23rd, to "Mask Up and Get Your Mammogram" following healthcare guidance while ensuring timely screenings delayed by the pandemic.

With pink representing the color for breast cancer, WBHI's summer breast cancer awareness campaign provides women with critical resources to help beat the odds of breast cancer. Through its community partnerships, WBHI offers mammograms for early detection, health education, care coordination and patient navigation year-round and on June 23rd under the umbrella theme, #WBHIPinkDay, engaging with the South Florida community and national audiences.

Over the course of the pandemic, mammography utilization decreased as much as 80%. Although the number of cancer screenings has recently begun to rise, delayed, or missed screenings could be diagnosed at a later stage with a poorer prognosis.

Bringing critical preventative care services to the community, WBHI partners with Fresco y Más in Hialeah on National Pink Day, June 23rd offering mammogram screenings at no cost and by appointment only. Women can contact WBHI to schedule their mammogram at 305-825-4081. Valued partner Jackson Health System will also be providing heart screenings, presenting a more comprehensive preventive care approach. Macy's adds some glamour to the day while supporting good health for all women.

The #WBHIPinkDay campaign includes in-store activities at participating Starbucks and Misha's Cupcakes, as well as committed partnership with Clear Channel Outdoor amplifying summer breast cancer awareness.  Additionally, Miami-Dade College Freedom Tower, and 47-story landmark Miami Tower, light up pink at dusk for community awareness and remembrance.

Everyone near and far is invited to support the initiative on social media with pink inspired images and messages, and the hashtag #WBHIPinkDay and tagging Facebook @TheWBHI and Instagram @WBHI for awareness and remembrance.


All women are at risk and 1in 8 will be diagnosed with breast cancer over their lifetime; and the death rate has increased.

Disease prevention and early detection are critical to fostering healthy communities. WBHI is a leader in providing breast and heart health education and resources to women, including college students, through a comprehensive strategy serving South Florida.

Yvonne Lorie
ReFresh PR
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