"Travel Mindset Survey" Aims to Give Marketers an Edge

SAN DIEGO - June 16, 2021 - PRLog -- Today, the results of Big Day the Agency's inaugural "Travel Mindset Survey" were revealed. To get a sense for the current psyche of the American traveler, they conducted a survey to gauge their motivations, concerns and expectations—valuable information when planning and executing travel marketing campaigns.

"The last year has been the most difficult in the modern travel age. But, as vaccinations take hold and restrictions ease, the prospect of a massive rebound in tourist activity is at the top of every travel marketer's mind," said Kristie Brown, Head of Client Services at Big Day. "Our unique survey and analysis can help uncover insights and strategies that travel marketers can deploy for quick wins and beyond."

Survey Results
The questions asked ranged from post-pandemic motivations for travel to specific healthcare considerations when planning a trip. Important information when considering how to deploy finite marketing budgets. The results and strategic recommendations are available at: https://bigdaytheagency.com/travelsurvey/