How Do You Choose The Right CRM for Your Organisation?
Most organisations turn to a CRM because it can improve their performance in the key areas of sales, service and marketing.
How does your sales team currently operate and are they working as efficiently as possible? Does each salesperson keep their own record of contacts and follow them up in an ad hoc way? Do they remember what desires their lead expressed last time?
A good CRM makes the selling process more systematic and effective.
It costs several times more to acquire a new customer than it does to sell to an existing customer. How well do you currently service your existing customers? Are you currently missing some opportunities to genuinely delight your current customers and convince them to buy again and refer you to others?
A good CRM makes it easier to deliver exceptional service.
Marketing is becoming increasingly challenging as consumers retreat into their own digital cocoons. Unlike the past where many of us watched similar TV channels and read similar newspapers, we now live in highly personalised worlds of YouTube subscriptions, Facebook groups, LinkedIn communities and more. We're more savvy about our marketing choices and have a range of resources to check the claims made by advertisers. To successfully communicate with this fragmented, wary audience, we need to offer marketing that is personalised and tailored.
A good CRM makes allows you to do just that: