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Follow on Google News | Poster Auctions International's Rare Posters Auction #84, July 20th, features rare and iconic worksThe lithographs and maquettes will be auctioned online, at posterauctions.com, and in PAI's New York City gallery.The collection includes Art Nouveau, Art Deco, Modern, and Contemporary works, nicely suited to a variety of interests and styles.
By: Poster Auctions International, Inc. All 500 lots will be on view to the public July 5th-19th. The auction will be held live in PAI's gallery at 26 West 17th Street in New York City, as well as online at posterauctions.com, beginning promptly at 11am Eastern time. Jack Rennert, president of Poster Auctions International, Inc., said, "This auction features some of our strongest collections by the masters of the poster: Broders, Cappiello, Cassandre, Loupot, Mucha, Schnackenberg, and Toulouse-Lautrec. These include beloved posters as well as extremely rare prints and original works." Leonetto Cappiello is widely considered to be the father of modern advertising for his innovative approach of using unusual imagery to create brand memorability. This sale features 26 of his rarest and most iconic works: the 1902 Mele (est. $5,000-$6,000) During the Belle Époque, Alphonse Mucha capitalized on the beauty of lithography, and 19 of his most sumptuous works will be at auction, including the large-format 1896 The Seasons (est. $50,000-$60,000) A contemporary of Mucha, Henri de Toulouse-Lautrec depicted a different kind of intoxication: Public viewings will be held daily from July 5th-19th. For more information and to order the catalogue, visit www.posterauctions.com. You may call the gallery at (212) 787-4000. For general inquiries, the email address is info@posterauctions.co (mailto:info@ End
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