How to raise money for a journalism project through crowdfunding

TOMSK, Russian Federation - May 31, 2021 - PRLog -- Yulia Korneva, editor and creator of the project, shared how she raises money for the trips through crowdfunding as part of a regional newsroom.

"When you are known and loved by a part of the audience and readers - you can already start with that," says Yulia Korneva about successful fundraisers for trips to expeditions with a film crew. One of her secrets the journalist considers feedback from all donors - in the montage in the credits she indicates those who sent money for the expedition, to show that without these people, nothing would happen.

The speaker says that there are a lot of donors - they are from different cities of Russia, of different ages and with different interests. "Thanks to Yandex.Kassa that it does not accept transfers from abroad," jokes Yulia Korneva when asked about foreign transfers and the risk of becoming foreign agents. The journalist also says that everyone who helps is motivated differently.

However, the speaker singles out several possible "motivators" to send money:

History of a native land or family - when people see the theme of the expedition and support specific activities in the area where they are from or where their relatives once lived;

The desire to get involved in a good project - for many, participation in crowdfunding or charity stories is an opportunity for self-presentation on social media or just among a circle of friends;

An opportunity to become a contributor to the shoot - the names of donors get on the list of acknowledgements, many get in touch with the editor after the translations and offer their topics, stories, and even help.

The journalist considers another important way of interaction with the audience to be communication after the transfer of funds - she spares no time and corresponds with everyone who has transferred money to the project. Also during editing, when the collection is already closed, Yulia Korneva collects all the accounts of the donors and makes a mass mailing about the results of the work, after which a correspondence is established.

The journalist emphasizes that it is impossible to send formal letters, otherwise people will have a feeling of communication with the computer. Viewers of TV2 understand that a real person corresponds with them, because, according to the speaker, only once in response to a message she received a letter: "I hope I'm not talking to a robot."

- It turns out that the saying "Don't have a hundred rubles, but have a hundred friends" starts in our case with just a hundred rubles, and ends with a good friendship, - says Yulia Korneva.

You can use the ePlaza Classifieds bulletin board to inform donors about your crowdfunding campaign. Please follow this link https://eplaza.biz