How to ensure that your social media success converts to Search engine optimization

MUMBAI, India - May 31, 2021 - PRLog -- Given the present scenario all businesseshowever big or small, relies on their online presence as much as their physical existence for better business prospect and sustainability.  A well defined online presence through Social media channels helps in maintaining an organization's brand identity as well as reach out to a larger audience. How does a company's social media presence co- relate with search engine rankings is a matter that is up for discussion. However some simple social media practices can be applied in order to enhance search engine rankings.

Firstly, eye-catchy, creative and meaningful content that generates interest, garners likes, and social shares can gain traction, increase the impact of your content, and result in building backlinks that can ultimately improve your SEO score. If the post is receiving likes and comments make sure you drive more engagement to your post by replying to the comments.   Secondly, you can stand out among the millions of posts and tweets with information that is relevant and meaningful. Such content helps social media profiles rank in search results and gain followersat the same time driving organic traffic to the website.Keeping an eye open for fresh news items, latest updates and posting with regularity canensure views and shares on your social handles. Thirdly, if an article or post becomes viral, it certainly makes a huge impact on SEO ranking. Viral posts leads to social shares and popularity for the content owner and website. Fourthly, if your post or blog contains credible content, chances are high that it will be indexed by Google. By indexing, Google accepts your post or article as relevant and this indirectly helps in enhancing your search engine optimization. Finally the Skyscraper Technique can be applied to formulate a content strategy and ensure that your articles perform better and outrank competitors in your field. The intention is to create blog posts that comes with more value to the reader and offers keyword variations that rank well in search engines. The content created should ideally be able to maintain different searchable keywords and attract quality backlinks.

Now if you are wondering which social media platforms you should work on in order to achieve your marketing goals, here are some pointers you can keep in mind. With more than 2.7 billion monthly active users, Facebook leads the way as #1 social media platform in the world. If you are trying to make your presence felt on the social media platform, this is the place to be. If not in terms of volume and traffic you can count on LinkedIn for B2B interactions.

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