May 31st - World No Tobacco Day

Technology enters once and for all in the fight against Tobacco
 
LOS ANGELES - May 28, 2021 - PRLog -- Last year the World Health Organization launched a campaign for the World No Tobacco Day 2021, with a one-year cycle entitled "Commit to Quit smoking dur- ing COVID-19". The challenge proposed by WHO confirmed two new realities for the theme: the lasting influence of the new coronavirus onto the population health, particularly those who smoke, and the definitive recognition of technolo- gy as an important way to help who wants to stop smoking. On World No Tobacco Day 2021, another tech tool will also complete it's one year cycle: The Ismokay App, launched that same date on 2020 and available since then, for IOS and Android in the USA and Europe. Through it an important concept has been consolidated, Behavioral Changes, as a fundamental factor for the success of the journey of those who seek quitting smoking. "Researches clearly shows that cigarette addiction is not exclusively chemical, but also behavioral. The App focus is to give a tool on the user's hand to con- duct them to acquire new habits, guiding the replacement of the periods that a person used to smoke for actions that will bring better quality of life, health, and welfare. All together with metrics and preview of their progress, until they feel to- tally ready to quit the cigarette", explains Bernardo Chitarra, co-founder of the startup that developed the App Ismokay. Smoking is recognized by experts as one of the most difficult addictions to over- come. Amid the contingent of 1.1 billion smokers in the world, according with data from WHO, even who dedicates to quit tobacco makes an average of three failed attempts before effectively stop smoking. According to UN, about 780 mil- lion people around the world say that they want to quit smoking, but only 30% of those has access to tools that could help them to do that.
Visit us at http://www.ismokay.com

Media Contact
Bernardo Chitarra
bernardo@ismokay.com
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Page Updated Last on: May 28, 2021



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