ShotTracker Launches Landmark Multiyear Partnership With The Big 12 Conference
New Deal Will Include Added Analytic Technology For All Men's and Women's Basketball Programs
"This partnership with the Big 12 Conference continues our upward growth not just in college basketball, but across the sports technology landscape," said ShotTracker Co-Founder and President Davyeon Ross. "ShotTracker's low latency data benefits coaches and teams while providing opportunities to drive production efficiency and revenue opportunities for additional partners. This includes utilizing the data to drive remote cameras along with expanded data capabilities to enhance the broadcasts and create more valuable content for the next season and beyond."
"The technology ShotTracker provides via autonomous, low-latency data collection is second to none, and it will be the standard going forward," said Big 12 Executive Associate Commissioner – Men's Basketball & Game Management Jeff Jackson. "The technology provides enhancements for all of our men's and women's basketball programs."
While all Big 12 schools will now have implemented ShotTracker, several have been first-adopters in using the technology to drive high level success. That list includes 2021 National Champion Baylor University and their coaching staff led by Scott Drew, who have been able to implement their partnership with highly successful results.
ShotTracker, whose recent $13 million funding round includes Evertz Technologies, Verizon Ventures and Hearst Ventures, currently brings elite-level, real-time analytics to the court. The company's patented technology tracks data in three parts: a ShotTracker-
The company also recently announced that former Big Ten Conference Commissioner Jim Delany has joined in the newly-created role of special advisor on strategy and partnerships.