How to be a Social media influencer

 
MUMBAI, India - May 28, 2021 - PRLog -- From fashion trends to trending destinations, from food to fitness- netizens across the world look up to the Social media and more specifically Social media Influencers to get inspirations on anything related to lifestyle. If social media has emerged as the most sort-after platform around the world for reaching out to people in the 21st century, social influencers have become pivotal characters in taking social marketing and social selling to an all new level. Influencers with their unbelievable popularity have the power to dictate trends, uphold causes, and promote merchandise or services in any of their chosen niche.

As influencer marketing gains popularity brands are constantly looking at connecting with influencers to promote, recommend, or review their product or serviceto add credibility and trust amongst  their target audienceBrands are identifying prospective Instagram influencers from their specific niche and connecting with them to endorse their products or services either directly or indirectly. As per the current trends, brands are inclined towards micro-influencers with their niche audience rather than celebrity influencers.

According to research, in the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing as grown as an ancillary marketing tactic to a $5-10 billion dollar industry. Almost 19% of marketers have spent $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.89% say ROI from influencer marketing is comparable to or better than other marketing channels. With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year Instagram ranks #1 for the most important and impactful channel.

If you are an aspiring social media influencer and plan to hop on the influencer bandwagon, here are a few tips and tricks that you could follow in order to achieve your goal. Becoming an Instagram influencer is not an overnight phenomenon. You must build your presence gradually, capturing the interest of followers by sharing meaningful videos, encouraging followers to like and re-share your posts. Identify your talent or passion- displaying it effectively with each of your posts. You may be a fitness coach or an artist, a fashion designer, or a travel blogger- whatever is your niche use it to build your Instagram community that in turn increases your authority.

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