WRAL Techwire and Facebook Shine Spotlight on Mooresville-South Iredell Chamber of Commerce

Membership Grew During Pandemic Due to Chamber's Social Media Efforts
By: Mooresville-South Iredell Chamber of Commerce
MOORESVILLE, N.C. - May 17, 2021 - PRLog -- WRAL Techwire, North Carolina's #1 online media source for tech, life, science, startup news, analysis, events, jobs and more, recently reported that the Mooresville-South Iredell Chamber of Commerce was selected by tech giant, Facebook, Inc. to participate in a live, virtual webinar, the "2021 Boost with Facebook Tour" on its social media platform to provide business owners and managers with actionable tips on leveraging digital media marketing platforms to grow their businesses.

The Chamber was selected by Facebook, Inc. to host this free webinar due to their continuous support of small businesses and entrepreneurs during the Covid-19 pandemic. Kirk Ballard, President and CEO of the Mooresville-South Iredell Chamber of Commerce said he and his staff increased their efforts to promote the content of local businesses, running 7,000 ads on Facebook's social media accounts, advertising and content publishing to boost visibility for ALL businesses in the region (whether or not they were chamber members).  "We were running 25 to 30 ads per day; consistency is what helped our businesses survive and thrive during this challenging time.  As an unexpected bonus, our membership increased to nearly 1,000," says Ballard.

Diana Doukas, Policy Programs Manager at Facebook said in an interview, "our focus has been to help small businesses recover from disruptions they've faced during Covid-19. Through this program, we want to equip businesses across the U.S. with the digital skills they need to compete in the new economy.  Personalized ads have never been more important than they are right now," she adds.

"We try to tell the story of this community, and our businesses here," says Ballard.  "These are platforms available to businesses that they can use that are really inexpensive and very effective, and especially during this economic time, that's what businesses are looking for, things that have a positive impact that they can do quickly."

The mission of the Mooresville-South Iredell Chamber of Commerce is to serve as the community champion and advocate for small business.  To contact the Chamber, please visit http://www.Mooresvillenc.org or call 704-664-3898.

Kirk Ballard, President & CEO
Mooresville-South Iredell Chamber of Commerce
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