360 Hoops Names Longtime Nike Executive Archie McEachern As CEO
Global Sports Executive Brings 25+ Years In Merchandising, Basketball Product Creation And Sales From Industry Sports And Fitness Leader To Lead Growing Producer of Unique Three-Basket Concept
By: 360 Hoops
McEachern most recently served as Vice President, Greater China Category Merchandising at Nike in Shanghai for the past two years after a three-year stint as Vice President, North American Marketplace Merchandising from 2015-2018. He served in a variety of other leadership roles at the Beaverton, Ore., based apparel and footwear company since arriving there in 1992.
In his newly created role at 360 Hoops, producer of the patented three-basket hoops that are revolutionizing basketball at all levels, McEachern will play an important role in areas such as product development, marketplace strategy and brand positioning.
"I have been intrigued by the 360 Hoops concept and couldn't be more pleased to be asked to lead this team that is changing the way youths and adults experience basketball,"
"Archie McEachern's extensive experience in the sport and with the prestige of having served important roles at the global leader in Nike make him a great fit for leading us to the next stage," said 360 Hoops co-founder Shane Brey. "We have an exciting slate of upcoming initiatives and his unique background will help us maximize those and create additional opportunities as we continue our rapid growth and help bring this amazing form of basketball to more organizations and ultimately more players across the globe."
McEachern's other relevant experience at Nike includes terms as Vice President, Japan Merchandising and Global Category Footwear Leader Nike Basketball, amongst others. He has also served as a board member and consultant at David Nurse, Inc., in Los Angeles and consultant for DG Sport in Los Angeles and Tokyo.
360 Hoops, the brainchild of Brey and fellow co-founder Anthony Gomez, is an exciting, inclusive addition to the shape of basketball at all levels, incorporating a three-on-three, three-basket game played on a circular court.