Social Media, Business And The Pandemic
How the past year has affected business, and why utilising social media platforms is vital
By: DCMT Media
Since the first UK lockdown last spring, some businesses who may never have thought about using social media as a way of marketing themselves, have realised its importance, and utilised it as best as they can. However, some businesses came to a stand still - due to the complexity of social media to some, as well as the time it takes to manage a business' various social pages, as well as a business.
Now it is more important than ever to utilise social media as a key marketing method, with multiple benefits and proven results that enhance the idea of it being the future of marketing. If a business or brand can maintain a regular, professional social media status, chances are, they will see a real time result and boost in sales or clients. Because so many people are on social media, the possibilities of business are countless, and this is what makes it so important.
From Instagram to TikTok, there is now a large variety of ways in which you can get your business out there. Many of the currently popular social media platforms include location-adding features, allowing your business to rank highly in your area, and reach people who will feel connected and close to your business - who may become potential customers.
But does everyone have the time to concentrate on managing a social media page, or multiple, especially as business starts to open up again? If not, many people consider a social media manager - someone who will look after a business' page, or multiple, where they schedule professional content regularly, optimise the page to a target audience, and keep the account up-to-date. DCMT Media is a digital marketing and creative agency, offering services in marketing and management. Find us at http://dcmtmedia.com. Many businesses we work with have been affected by the impactful past year, and have been looking for an alternative to traditional marketing techniques in order to gain brand recognition and attract new customers.
Social media is what you make it, and if you create the right content and attract the right audience, it can be an excellent tool in reaching new people who may have never heard about your business beforehand.