Miorah launches its sparkling range of Cubic Zirconia Jewellery

JAIPUR, India - May 5, 2021 - PRLog -- One of India's fastest growing online brand of fashion jewellery, Miorah keeps its promise of adding contemporary designs to its collection. Miorah has unveiled its stunning range of Cubic Zirconia jewellery inspired by the whimsical charms of nature, decked up in a plethora of enchanting colours. The range includes lightweight pieces of gold plated jewellery embellished in semi-precious gemstones and scintillating Cubic zircons or American diamonds.

History Of Cubic Zirconia

The cubic zirconia was first discovered in the year of 1892. The natural form of Cubic zirconia is yellow in colour which is known as zirconium oxide. In those days, this material was given no value. But later in the 1930s scientists discovered that zirconium oxide does not lose its properties of strength even in high heat. Eventually, zirconium oxide was used in ceramics, laser machines, etc. In 1977, Russian scientists actually learned the process to grow these stones in a lab and it was they who marketed cubic zirconia as a simulated diamond. Although it didn't impact the world of jewellery then, it wasn't until Swarovski jumped into the market with its own version and coined the term CZ for cubic zirconia. It was then that CZ became popular and a cheaper substitute for diamond jewellery (https://www.miorah.com/).

What is Cubic Zirconia?

Cubic zirconia is a synthetic and colourless gemstone that is made from the cubic crystalline form of zirconium dioxide. Although extremely rare, cubic zirconia may also appear naturally within the mineral called baddeleyite. In most cubic zirconia jewellery, the gemstones are lab-created.

As mentioned above cubic zirconia is often regarded as an inexpensive alternative to diamonds, although it is very different in its aesthetic qualities and physical structure because it is lab-grown, whereas when it comes to diamonds they are naturally occurring gemstones.

Miorah's take on Cubic Zirconia Jewellery

Indian fashion jewellery has undergone a drastic change over the past few years. It has become one of the rapidly growing markets in the world. Not only in India, but it has also gained popularity all over the world. Miorah, an online jewellery based platform redefines fashion jewellery with its trendy yet minimal designs crafted in metals plated with gold. Our designs are inspired by the fashion runways and are most certainly crafted to cater to the needs of contemporary women. Miorah offers a delectable selection of CZ jewellery that is hard to miss. With exquisite designs and an unlimited number of options Miorah's range of CZ jewellery is the best. Be it necklaces, rings, earrings, etc our designs will definitely win your hearts. Our CZ jewellery also comes in rose gold and silver-plated designs. They are also featured with a combination of other semi-precious stones like ruby and emerald CZ for a more elegant and colourful look.

Explore our Cubic Zirconia collection.