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Over the above for Radiant Value Add will be the biggest differentiator for the partners
In an exclusive interview with ITVoice, Mr. Nishant Gupta, Director RADIANT INFO SOLUTIONS, reveals his strategies for business in India.
By: Radiant Info Solutions
Mr. Nishant Gupta: - In Radiant Info Solutions nothing has happened overnight, our channel business has evolved over the years and the hunger to improve the business with our partners and vendors has led us to try different business models to stay relevant in the market. In last 12 years, we have observed that there is no fixed formula, which is a right for the partners and vendors. Both the ways channel will keep on adapting the changes and thereby get the market share and today we can proudly say that Radiant is one of the leading channel partners in networking solutions and offers unified network solutions that integrate capabilities in switching, wireless, broadband, storage, surveillance and structured cabling.
ITVoice: - What is the challenge that Indian market is offering?
Mr. Nishant Gupta: - The biggest challenge is how to grab the attention of consumers instantly in an intensely competitive marketplace with decision makers getting younger and extremely limited time spans. The challenge for legacy brands is about what was a pull product or service earlier becoming a push product now because of sheer competition.
ITVoice: - What is Radiant India's roadmap for 2019-20?
Mr. Nishant Gupta: - This year we are focusing more vendor tie-ups and expand the existing portfolio. R&M the Swiss based Structured Cabling solutions giant is one of the acquisitions. We believe that it expands Radiant's footprints in network integration business.
Also our focus is to make the channel more strong for the existing and long associated partners like Cisco & IP-COM.
The idea is to get into complete solution providing with consultancy, pre- and post-sales support, especially in a highly competitive and price centric segment like networking.
In addition to this we diligently working to increase our ties and coverage in Tier-II cities and government sectors. Our sales and marketing engines are working together to identify and execute through geography specific partnerships.
Our focus for 2019 will be to continue providing customers with a Reliable, High Quality Product at a Competitive Price and support it with our Warranty and exceptional After-sales Services.
For more information, visit: www.radiant.in