- May 3, 2021
-- If you are a Small or Medium business looking for a cost-effectivesolution to reach out to the masses or your niche audience- then Facebook for business can just be the perfect option. The ongoing Covid-19 situation has made the journey of many small and medium businesses an uphill task. Given the present scenario more and more companies are opting for social selling with a stress on Facebook for Business, rather than investing in conventional forms of advertisement.
Here are some facts on why you should choose Facebook as compared to other forms of marketing. Facebook is the no #1 social media
platform in the world with more than 2.7 billion monthly active users. Facebook reaches 59%
of the world's social networking population. Facebook is the third most visited
website in the world out ranked only by Google and YouTube.Facebook is the second-most downloaded app while Facebook Messenger stands at number seven. 57%
of Facebook's audience is male while 43%
is female. 48.5% of B2B decision makers
use Facebook for research. Two-third of Facebook users visits a local business Page at least once a week. Facebook clicks on searches for local business increased by 23% from February to May 2020. 78 percent of American consumers have discovered retail products to buy via Facebook. Facebook users spend 34 minutes per day
using the platform.
If you are planning your Facebook for Business strategy convinced by the above statics here are some pointers you should keep in mind. Setting up the Facebook Page for your Business
is the first step for initiating business on Facebook. Like the personal Profile, Facebook business page is free and offers basic facilities like receiving messages, posting updates, getting notifications etc. As a Business page you can display your merchandise or service on the page, creating and posting interesting updates on the page. The second step is to Customize the Look and Feel of your Page
in order to get maximum viewer's attention. Selecting a suitable business template and working on customizing the page by adding specific tabs, personalized CTA buttons and uploading a compelling profile image and a cover photo or video that best represents your business goes a long way in establishing your business value. Thirdly,posting interesting Content
can help you get attention and gain more page audience. Photos, videos, Facebook stories that talk about your product, service or success stories will gradually build on the brand value of the page. Additionally, you can curate relevant content from other sources and use them on your page to offer different perspectives or insights for the viewers
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