How Technology Innovations Have Helped Fast-Track the Low-Touch Economy
Previously, businesses would need to develop in-house applications. However, in 2020 digital platforms now allow any business to provide service using customer's phones. Businesses need only to upload menus, set prices, and designate table numbers, before receiving orders.
Doing this stops customers from clustering at bar areas and complies with the regulation. This prevents potentially spreading the coronavirus, should customers be contagious at the time.
Unlike retail businesses, where customers continue to move through the location, hospitality venues will host customers for a considerable period of time. Table service requirements may leave some customers disappointed. If there is no space for additional people, customers may be turned away from their favourite venue.
To tackle this, the low-touch economy has promoted the use of booking services. These can be used both online and over the phone.
Additionally, customers may be limited to time slots, meaning their time at the table is finite. This allows more customers to experience a business' service.
The benefits of this innovation are various. Staggered bookings mean that staff are not overwhelmed, customers will not be disappointed, and cleaning schedules can be efficient.
Cleaning is an important step in the low-touch economy. Tables should be cleaned after every use to prevent the virus from remaining on surfaces. Disinfectant and wholesale cleaning supplies have become essential for defeating the virus. Like PPE equipment, cleaning supplies should be disposed of immediately after use. Blue roll is easily disposable and biodegradable.
The low-touch economy will continue to grow as we combat the coronavirus and the subsequent restrictions it has caused. While the adverse circumstances have been difficult for businesses, the innovations it has produced will in no doubt help them in the future.