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Award-winning Fashion Designer Launches New Fashion-forward Activewear Brand
COLUMBUS FASHION COUNCIL PR - 614-285-5264
Aspparel PR Bridie Jackson
AWARD-WINNING COLUMBUS DESIGNER LAUNCHES NEW FASHION-FORWARD ACTIVEWEAR BRAND
COLUMBUS, OH – April 20th, 2021 – Genoveva Christoff, Columbus Fashion Council member and Fashion Week Columbus designer, has launched Aspparel, an e-commerce fashion-forward activewear brand. The debut collection is available for purchase online at Aspparel.com. The collection consists of yoga bra and legging activewear sets with gorgeous prints and 4-way stretch fabric for next-level comfort to keep you looking and feeling your best whether you want to try that new yoga class or grab brunch with the girls.
Christoff, the company's founder and creative director is a Columbus College of Art & Design (CCAD) Alum and has participated in Fashion Week Columbus for several years. She has had her designs showcased at Mercedes Benz Fashion Week, NYC and was the First Runner-Up out of 676 designs for Adrianna Papell for E! Live from the Red Carpet design contest.
Now, as a mother and designer who leads a very active lifestyle, she was inspired to launch her new brand Aspparel, a combination of the words "aspire" and "apparel", which offers athleisure pieces that bring together fashion, function, and fitness.
"Clothing is not only a necessity but a way to express yourself, elevate your confidence and brighten up any mood." says Genoveva Christoff, Aspparel Founder.
Christoff also states, "My goal with Aspparel is to create athleisurewear that brings you comfort and confidence in achieving all the goals and dreams you "Aspire" to attain."
These athleisurewear sets consist of a variety of gorgeous prints and high-performance sweat-wicking fabrics. All leggings have a hidden waistband pocket and a selection have a bonded side sash pocket for storing all your on-the-go essentials.
From blush pink snake print to leather-inspired black crocodile print you won't want to miss out on these pieces. Aspparel brings together fashion and function and aims to provide pieces that bring you comfort and confidence to take on your day.
ABOUT: Aspparel is a fashion-forward activewear e-commerce brand founded by Columbus local and CCAD Alum, Genoveva Christoff. The debut collection is available for purchase at Aspparel.com. The collection will consist of yoga bra and legging activewear sets with gorgeous prints and 4-way stretch fabric for next-level comfort to keep you looking and feeling your best whether you want to try that new yoga class or grab brunch with the girls. - https://www.aspparel.com/